Giving Gratitude and Pausing to Reflect

Here at Highland Premiere, we are extremely thankful for our family, friends, and colleagues who have all given us the strength to keep our spirits high during these very uncertain times. Without all of them, we would not be where we are today. We’re also very thankful to our clients, who have entrusted us to represent them even in unprecedented market conditions to make the huge life decision of buying their home.

In addition, we are incredibly thankful for our first responders, teachers and all the people who save lives, humans and animals alike, as these are the people who step up so that the rest of us can rest. We are beyond privileged because of these people and it is something we will never take for granted. Now is a good time to pause and reflect on how fortunate we all are. 


Click Here For Our November 2021 Newsletter

You’ve seen them online. Maybe you’ve used them. Automated home valuation tools estimate the worth of your home and give prices in neighborhoods that piques your interest. Those online tools are quick and easy way to view real estate trends over time, but much of the information they generate needs to be taken with a grain of salt.

Our advice is to try using valuation tools from different websites and see if the numbers match. Buyers need to be aware that these are not true valuations, and estimated prices don’t necessarily translate to sale prices. The tools can’t factor in home improvements, locations, views, etc.



At Highland Premiere, we know the real value of a home, calculated with current market trends. Our expertise allows us to understand the nuances, trends, and outside influences that can impact property values. We can show you the maximum potential value of a home, and the most accurate price. We are here to help you on your buying or selling journey.

Click Here For Our November 2021 Newsletter

At Highland Premiere, we listen and we care. It’s so important to customize our plans to each client’s unique needs. Over our years in the industry, we continue to make the home buying or selling process the best possible experience for you.

By treating our clients like family, we get to know them personally. That’s how we find the perfect home, exceed expectations, and celebrate when we reach the end of a real estate journey. It’s a gift that our customers pick us to be their trusted real estate team. And that’s why we, in return, give a personalized gift when they reach that final signature line.

Buying or selling a home is very personal, and it brings us so much joy to help our clients realize their goals.

Click Here For Our October 2021 Newsletter

Buying a home is life-changing. At Highland Premiere family, we get it. We’ve walked a mile in your shoes. Most of our team members are homeowners, and we’ve personally been through the process of buying or selling a home. We always remember our experiences to make sure we create a positive real estate journey for you.

We want you to have what you’re looking for at the best price. Whether you are a first-time homeowner or looking to move, our Highland Premiere family is here to support you.

Click Here For Our October 2021 Newsletter

Our team is committed to continuing to serve all your real estate needs while incorporating safety protocol to protect all of our loved ones.

In addition, as your local real estate experts, we feel it’s our duty to give you, our valued client, all the information you need to better understand our local real estate market. Whether you’re buying or selling, we want to make sure you have the best, most pertinent information, so we’ve put together this monthly analysis breaking down specifics about the market.

As we all navigate this together, please don’t hesitate to reach out to us with any questions or concerns. We’re here to support you.

– Vivian Yoon & Dennis Hsii , DRE #01925833 / DRE #01919746


See Your Home’s Value


Welcome to our August newsletter, where we’ll explore residential real estate trends in the North Beach, West Side, and South Bay markets in Los Angeles and across the nation. This month, we examine the state of the U.S. economic recovery using Real Gross Domestic Product (GDP)1, the potential effects of the Delta variant on the housing market, and the ways in which the homebuyer profile changed over the last year.

In terms of GDP, which is the broadest measure of goods and services produced, our economic recovery stands at about 70% of where we would likely be if the pandemic had never happened. Unfortunately, the Delta variant has diminished the likelihood of the pandemic ending with any sort of speed and caused a return to mask mandates in many parts of the country. Although full lockdowns are unlikely, high case counts and a return to near-universal masks and social distancing will disrupt our economic recovery. 

The uncertainty surrounding the Delta variant and its effects on the economy caused rates to fall. Participants in our financial markets know that the Federal Reserve will try to stabilize the U.S. financial markets in times of uncertainty. At this point, it’s a given. The further decline in interest rates reflects that. Mortgage rates are now extremely close to the all-time low. At the same time, however, prices have risen, and the profile of homebuyers has shifted. More homebuyers are investors and full-cash buyers. With low-rate financing and a high number of qualified buyers, the rising prices haven’t reduced the demand for homes as one might expect. 

As we navigate this period of high buyer demand and low supply, we remain committed to providing you with the most current market information so you feel supported and informed in your buying and selling decisions. In this month’s newsletter, we cover the following:

1Real GDP is inflation-adjusted GDP. All references to GDP use Real GDP figures.

Key Topics and Trends in August

We’re about a year past the initial economic devastation caused by the pandemic. The second quarter of 2020 saw the largest single-quarter drop in GDP in history (-9%). GDP and employment together reveal much about the economic climate and typically trend with housing prices, but they do not explain the current rise in home prices. We’ll still discuss GDP and employment, however, because they are useful longer-term indicators. 

The U.S. Bureau of Economic Analysis reported a 1.6% quarter-over-quarter gain to GDP in 1st Quarter (1Q) 2021, which is about 1% higher than the long-term quarterly growth rate of 0.6%. We need to outpace the long-term growth rate to get back to pre-pandemic levels. If it weren’t for the Delta variant, we might actually get there. The substantial infusion of cash into the economy has boosted GDP, but we’re still only at 70% of pre-pandemic levels. At the same time, there are about 10 million fewer jobs due to the pandemic. As the Delta variant runs through the country, our recovery will likely stall and the loss in GDP could be permanent. 

The chart below illustrates the cost of a recession. While it depicts U.S. GDP from 2016 to 1Q 2021, it also illustrates economic patterns that occur in all recessions. GDP tends to grow at a fairly consistent rate during economic expansions. The green line illustrates the expected GDP had the pandemic never happened. As that green line shows, we are 30% below where GDP was expected to be in 1Q 2021. In other words, we’re still underwater despite the impressive quarterly increases in GDP.

The fresh uncertainty surrounding the Delta variant caused rates to drop. The Federal Reserve is expected to support the financial markets by infusing money into them, which lowers rates and, in this instance, causes inflation to rise. As shown in the chart below, we’re currently hovering at historically low mortgage rates, which will likely remain for the rest of the year. Low rates and inflation both incentivize buying. When consumers know that the dollar’s purchasing power is diminishing quickly, it makes more sense for them to buy a home sooner rather than later.

Demand for homes hasn’t diminished as prices soared over the last year. In a typical year, we would expect that a 20% increase in home value would price many potential homebuyers out of the market, thereby causing a price correction. In this instance, we’ve found that to be half true. First-time homebuyers are usually the first to get priced out of the market. Over the past year, we are seeing fewer first-time buyers coming into the market. However, even though there may be fewer buyers in one category, there are plenty of buyers in other categories to make up for them.  In this case, we are seeing more investors coming into the market. Cash sales have jumped considerably, and homes are selling extremely quickly. As a result, it looks like prices will climb higher in the near future.


While the market remains competitive for buyers, conditions are making it an exceptional time for homeowners to sell. Low inventory means sellers will receive multiple offers with fewer concessions. Because sellers are often selling one home and buying another, it’s essential that sellers work with the right agent to ensure the transition goes smoothly.


August Housing Market Updates for selected Los Angeles areas

In this newsletter, we break down three luxury areas in Los Angeles as follows:

During July 2021, the median single-family home price rose month-over-month in the South Bay, reaching an all-time high. The median home prices in North Beach and the West Side declined slightly. Year-over-year, single-family home prices increased across the selected Los Angeles areas.

Single-family home inventory grew much higher for North Beach and the West Side in 2020 relative to 2019, while the South Bay trended similarly to 2019 (a “normal” year) in 2020. The unusual spike in inventory was short-lived due to demand in the area. In the selected markets, inventory retracted as quickly as it increased and is now trending similarly to pre-pandemic levels. Since the start of 2021, more new listings have been coming to market, but these were met with increased sales. Demand in the area is significantly higher than last year, and we expect many of the new listings that come to market this summer to be absorbed quickly. The sustained low inventory will likely cause prices to appreciate throughout 2021.

Days on Market has declined substantially since the start of 2021. Homes are still selling relatively quickly for luxury markets. As we’ll see, the pace of sales has contributed to the low Months of Supply Inventory (MSI) over the past several months.

We can use Months of Supply Inventory (MSI) as a metric to judge whether the market favors buyers or sellers. The average MSI is three months in California, which indicates a balanced market. An MSI lower than three means that there are more buyers than sellers on the market (meaning it’s a sellers’ market), while a higher MSI means there are more sellers than buyers (meaning it’s a buyers’ market). In July 2021, the MSI remained below three in the South Bay, highlighting the demand in the area. North Beach and the West Side are more balanced with MSIs near three.

In summary, the high demand and low supply present in the selected Los Angeles areas have driven home prices up. Inventory will likely remain low this year with the sustained high demand in the area. Overall, the housing market has shown its value through the pandemic and remains one of the most valuable asset classes. The data show that housing has remained consistently strong throughout this period. 

We expect that the number of new listings will continue to increase in the remaining summer months. The current market conditions, however, can withstand a high number of new listings coming to market, and more sellers may also enter the market to capitalize on the high buyer demand. As we navigate the summer season, we expect the high demand to continue, and new houses on the market to sell quickly.

As always, we remain committed to helping our clients achieve their current and future real estate goals. Our team of experienced professionals are happy to discuss the information we’ve shared in this newsletter. We welcome you to contact us with any questions about the current market or to request an evaluation of your home or condo.

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Our team is committed to continuing to serve all your real estate needs while incorporating safety protocol to protect all of our loved ones.

In addition, as your local real estate experts, we feel it’s our duty to give you, our valued client, all the information you need to better understand our local real estate market. Whether you’re buying or selling, we want to make sure you have the best, most pertinent information, so we’ve put together this monthly analysis breaking down specifics about the market.

As we all navigate this together, please don’t hesitate to reach out to us with any questions or concerns. We’re here to support you.

– Vivian Yoon & Dennis Hsii , DRE #01925833 / DRE #01919746


See Your Home’s Value


Welcome to our September newsletter, where we’ll discuss residential real estate trends in the North Beach, West Side, and South Bay markets in Los Angeles and across the nation. This month, we’ll examine the state of the U.S. housing market now that more supply has come to the market and explore the impact of iBuyers and fin-tech companies’ influences on the housing market. 

From 2012 through 2019, the seasonality of the housing market was incredibly stable. For seven years, we consistently saw fewer sales in the winter months and higher sales in the spring and summer months. In 2020, however, we saw a shift. The usual seasonality gave way to super-high demand that remained consistent throughout the year, even after the initial pandemic shock from April to June 2020 faded. Then, in winter 2020 and early spring 2021, inventory decreased to historically low levels. Now we are far enough into summer to comfortably see pre-2020 seasonal trends return. 

Demand for homes has remained quite high, which has increased the use of all-cash offers that often serve as differentiators for sellers who receive multiple offers. The National Association of Realtors (NAR) reports that cash sales rose from 16% to 23% year-over-year in July. The increase in cash offers often pushes out first-time homebuyers who don’t have hundreds of thousands (or millions) of dollars on hand. At the same time, we are seeing fin-tech iBuyers (algorithmic instant cash buyers), which is still in its infancy, targeting first-time buyers as a means to stay competitive by making them all-cash buyers. This dynamic could drive demand even higher if fewer buyers are priced out of the market.

As we navigate this period of high buyer demand and low supply, we remain committed to providing you with the most current market information so you feel supported and informed in your buying and selling decisions. In this month’s newsletter, we cover the following:


Key Topics and Trends in September

Housing inventory started falling steadily in April 2020 in response to the pandemic, and the steady seasonal norms in supply vanished completely. As you can see from the chart below, we are starting to see a hint of seasonality return with the inventory increase over the summer months, albeit at a much lower level. As inventory crossed below the 600,000 level, sales began to slow; there simply weren’t enough homes to meet buyer demand, which created a hyper-competitive market for buyers. We are pleased to see inventory increase to alleviate some of the extreme demand.

The chart below, which illustrates sales over the last 12 months, reveals that sales often trend with inventory, but with a one-month lag. In other words, more sales are recorded when more inventory comes online during the previous month. For most of 2021, even though we were on pace to have a record number of home sales, the rate of sales was slowing. That deceleration, however, has reversed as more homes have come to the market.

The last year has taught us that uncertainty around the pandemic has positively correlated to home sales. People are spending more time at home, and the Federal Reserve is expected to keep mortgage rates low. As shown in the chart below, we’re currently hovering at historically low mortgage rates, which will likely remain for the rest of the year. Low-rate financing incentivizes buying, which has been one reason for the high demand over the last 18 months.

The housing market’s competitiveness has increased the number of all-cash purchases to the highest level we’ve seen in the last 10 years. In July 2021, NAR reported that 23% of home sales were cash purchases, which marks a 7% increase from 2020. The competitive nature of the current market has priced out many first-time homebuyers, but we could see that shift with the emergence of iBuyers, who can quickly purchase a home in cash. The speed with which buyers need to secure financing is often part of the problem for first-time buyers. iBuyers can offer the speed and financing necessary for a competitive offer. 

With such low supply and high demand for homes, we could see the market become even more competitive if fewer buyers are priced out of the market. Currently, a low percentage of sales involve iBuyers; however, if iBuyers become more common, supply could trend even lower than it already is.

While the market remains competitive for buyers, conditions are making it an exceptional time for homeowners to sell. Lower inventory means sellers will receive multiple offers with fewer concessions. Because sellers are often selling one home and buying another, it’s essential that sellers work with the right agent to ensure that the transition goes smoothly.


September Housing Market Updates for selected Los Angeles areas

In this newsletter, we break down three luxury areas in Los Angeles as follows:

During August 2021, the median single-family home price fell month-over-month in the South Bay, dropping from the all-time high in July. The median home price in North Beach rose, while the West Side declined slightly. Year-over-year, single-family home prices increased in North Beach and the West Side.

Single-family home inventory grew much higher for North Beach and the West Side in 2020 relative to 2019, while the South Bay trended similarly to 2019 (a “normal” year) in 2020. The unusual spike in inventory was short-lived due to demand in the area. In the selected markets, inventory retracted as quickly as it increased and is now trending lower than pre-pandemic levels. Since the start of 2021, more new listings have been coming to market, but these were met with increased sales. Demand in the area is significantly higher than last year, and we expect many of the new listings that come to market this fall to be absorbed quickly. The sustained low inventory will likely cause prices to appreciate throughout 2021.

Days on Market has risen recently. However, homes are still selling relatively quickly for luxury markets. As we’ll see, the pace of sales has contributed to the low Months of Supply Inventory (MSI) over the past several months.

We can use MSI as a metric to judge whether the market favors buyers or sellers. The average MSI is three months in California, which indicates a balanced market. An MSI lower than three means that there are more buyers than sellers on the market (that is, it’s a sellers’ market), while a higher MSI means there are more sellers than buyers (that is, it’s a buyers’ market). In August 2021, the MSI fell to one month of supply in the South Bay, highlighting the demand in the area. North Beach and the West Side are more balanced with MSIs near three.

In summary, the high demand and low supply in the selected Los Angeles areas have driven home prices up over the last year, but the huge price appreciation is slowing. Inventory will likely remain historically low this year with the sustained high demand in the area. Overall, the housing market has shown its value through the pandemic and remains one of the most valuable asset classes. The data show that housing has remained consistently strong throughout this period. 

We expect the number of new listings will continue to increase in the remaining summer months. The current market conditions, however, can withstand more new listings, and potential sellers may also enter the market to capitalize on the high buyer demand. As we navigate the summer season, we expect the high demand to continue, and new houses on the market to sell quickly.

As always, we remain committed to helping our clients achieve their current and future real estate goals. Our team of experienced professionals are happy to discuss the information we’ve shared in this newsletter. We welcome you to contact us with any questions about the current market or to request an evaluation of your home.

Subscribe To Our Newsletter Here

At Highland Premiere, we take pride in our authenticity.

Whether you’re buying or selling a home, we are here to help you navigate and feel confident throughout the process. Our success comes from data-driven strategies, as well as compassion and understanding of you and your expectations. Over our years in the real estate industry, we have honed our ability to listen to your needs and break down numbers objectively.

We treat each client as a family member and are committed to each and every one of you.

Click Here For Our September 2021 Newsletter

It’s an endless real estate season here in Southern California. Across the country, spring and summer are historically the busiest months for home buying and selling. The team at Highland Premiere knows from experience those seasonal rules do not apply to the Southern California Real Estate market. And it is not just because of our weather! The latest data lists jobs and family as top reasons people move to our golden state.

Whether you need to upsize or downsize your family home or relocate to a neighborhood that bridges work and play, we are here to help with your real estate needs — year-round.

Click Here For Our August 2021 Newsletter

As summer comes to an end and kids go back to school, this may be a prime time for people looking to buy a home! Here’s why. The majority of parents want to move before school starts to allow children to acclimate to their new home and community. Which means it becomes more of a buyer’s market when school is back in session. Buyers can also reap the benefit of low interest rates which are far lower than they were at this time last year. 

Whether your family’s focus is relocating to a good school district or overall ready to make a move, we are here to walk you through it.

Click Here For Our August 2021 Newsletter

Your safety is always our top priority. At Highland Premiere, we continuously monitor the Centers for Disease Control and Prevention (CDC) health protocols as Los Angeles County sees an uptick in positive COVID-19 cases. We want to reassure you that our team follows the latest guidelines and takes all precautions to keep our members safe. 

We learned so much in 2020, and we are prepared to pivot. Thank you for placing your trust in Highland Premiere. Be well, stay safe, and we can’t wait to see you soon.

Click Here For Our September 2021 Newsletter

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